Social Networking/Viral Marketing

Gather Content – In preparation for setting up the various profiles, it is important to gather all related content that would be used to describe the organization and the message you wish you relay.

Create a feed – generate a content feed that is designed to feature the main subject of the project (blog and/or audio/video podcast) and associate the feed (RSS) with the various social networking platform. Content feed updates will be automatically updated where the feeds have been inserted.

Social Networking Sites

5 Focal Social Networking Sites:

1. Facebook.com - Facebook helps you to keep in touch and share content with people in your life. Targets the content (images, video, events, etc) the individual within one’s network.
2. LinkedIn.com - Connect the people in your professional network with LinkedIn. Similar to Facebook technology-wise but more focussed on professional networking.
3. Plaxo.com Stay in touch with the people you care about. Similar to Facebook – another major social networking site.
4. Twitter.com -Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? The frequent answer to that question is blast throughout the majority of the other profiles.
5. Konnects.com - Konnects is a place for people building a circle of professional contacts, open to sharing new business opportunities, and looking to fully promote and showcase their capabilities. Another major social network platform such as LinkedIn.

Most of these platforms have technology that allow to you connect one to the other to ‘syndicate’ content updates across your social network.

Setup

In the setup stage – a focus will be placed on creating profiles on these major sites and establishing audio book related groups and bulletins to ultimately draw traffic to the main website and to collect contacts for our marketing/newsletter mail-outs.

Ongoing Network Building

Beyond setup, it is important to now work these profiles and communicate with the network, help to promote those that you wish to help promote you, and push your message out to the network.

SEO (Search Engine Optimization)

• Initial study of Clients websites
• Competitors Analysis
• Number of Keywords / Phrases targeted
• Keywords/phrases research and analysis
• Meta Tags Composition
• On page optimization
• Link Visibility
• Search Engine Submission
• Link Building
• Link Exchange (One way and Two Way)
• Manual /Automated Submission to TOP search engines and directories (16 Pages)
• Google Analytics
• Resubmissions whenever required based on ranking report
• Research on your website's Industry
• Submission of your site to Top Search Engines, Search Engine submission
• XML Site Map
• Link Resource page.
• Weekly reporting (Search Engine ranking)

Our SEO expert will conduct the setup phase and then maintain the program for 6 months.